I know I’m jumping the gun here but after seeing the film DREDD 3D I had a an idea for our music video. Throughout the alternative rock one of the main conventions of it is that they usually explore the idea and the use of drugs and the impact of how it has on the ‘Teen culture’. And often how this is present is in a very stylised way, either through a an unusual camera shot or through very stark editing.
So looking at this screenshot of the ‘Slo-mo drug’, we can clearly see a very high contrast and lighting within the shot, they use these very stark editing techniques to show how drugs effect the brain and change the perception of what we see. In our clip I would love to use something very similar to this briefly within the song, to portray how drugs are in teen culture.
As for actual editing, I would have very much similar in the sense with the high contrast and high exposure, with it in the shot turning into that type of edit and possibly with it changing the hue (or colour) very quickly along the colour spectrum. An idea reece had was that it could be in a pov shot, as we don’t see many POV shots in Alternative rock so it would be a nice idea to toy around with it, also aswell with a POV shot we could give the effect that it’s actually the view who is taking the drug also.
Katie has said that she knows a possible way we may be able to pull off this effect, and with the help of James we maybe be able to!
Have you seen the video for Smack My Bitch Up by the prodigy? Or the opening cut scene for the game Dead Island? I think both of these are similar to what you mean. You would need to consider the implications for your audience if you were to produce a video which even indirectly portrayed drug use in a positive way, so you would need to think carefully about this (not to say that you couldn't, but you would need to be very clear in your planning about how it linked to the overall campaign for the album.
ReplyDeleteStill looking for your retrospective blog entry (please see my post of 6th November for info).
ReplyDeleteI put it up yesterday! Oops!
ReplyDeleteAs for the Dredd edit, similar to the Dead island intro (epic game) except with a much more surreal visual effect, as for plannign it, tonight i'm going to 'attempt' to do it in premiere pro , try exposure and filter and all that stuff.